Whitening strips powered by purple pigment technology.
Purple pigment technology instantly corrects yellow tones on contact - the same color-correcting trick makeup artists use, now for your smile.
Most whitening strips ask you to guess what's inside.
Purple pigment technology instantly corrects yellow tones on contact - the same color-correcting trick makeup artists use, now built into your smile routine.
Purple sits opposite yellow on the color wheel -- it neutralizes yellow tones on contact, the same trick makeup artists use in reverse.
Four steps to a brighter smile
Open & Prep
Tear open the pack and take out your strips.
Apply
Place the lower strip first, then the upper strip, pressing to fit your smile.
Wait 30 Minutes
Avoid eating or drinking during the full 30-minute period for best results.
Peel & Rinse
Remove the strips, then rinse your mouth or brush your teeth.
Why purple?
Purple sits directly opposite yellow on the color wheel. When it touches a yellow-toned stain, it optically cancels it out — brightening the appearance of your smile instantly, while the active ingredients work underneath.
It's the same color-correcting principle makeup artists use to cancel dark circles or redness — just built into your daily brushing routine instead of your makeup bag.
Frequently asked
What makes these different from regular whitening strips?
Instead of relying on harsh bleaching agents, these use purple pigment technology to instantly correct yellow tones on contact - the same principle makeup artists use for color correction.
How quickly will I see a difference?
The purple pigment corrects color instantly on contact, and continued daily use helps target deeper surface stains over time.
How many sessions are in one pack?
14 strip sessions - enough for about two weeks of daily use.
Do I need the toothpaste too?
No, the strips work on their own. Pairing them with the Probiotic Whitening Toothpaste extends and maintains results, but it's optional.
How do I use them?
Apply the lower strip first, then the upper. Avoid eating or drinking for the full 30-minute wear time, then peel off and rinse or brush.