Whitening that's kind to your teeth.
Purple pigment technology and a fluoride-free probiotic toothpaste, made to work together for a brighter smile without the sting.
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Yellow stains don't care how good your smile could be.
Most whitening kits either burn your gums or barely do anything. This is different -- purple pigment technology in the strips, paired with a fluoride-free probiotic toothpaste, made to work together.
Purple sits opposite yellow on the color wheel -- it neutralizes yellow tones on contact, the same trick makeup artists use in reverse.
Why purple?
Purple sits directly opposite yellow on the color wheel. When it touches a yellow-toned stain, it optically cancels it out — brightening the appearance of your smile instantly, while the active ingredients work underneath.
It's the same color-correcting principle makeup artists use to cancel dark circles or redness — just built into your daily brushing routine instead of your makeup bag.
Frequently asked
Will this hurt my teeth?
The toothpaste is fluoride-free and gentle enough for daily use. The strips use purple pigment technology to correct color on contact -- see the strips product page for full usage details.
How long until I see results?
The strips correct color instantly on contact; the toothpaste supports results with consistent daily brushing over 1-2 weeks.
Do I need both products, or just the strips?
The strips do the heavy lifting. The toothpaste extends and maintains results on the days you're not using strips — that's why we bundle them.
How long does one bundle last?
14 strip sessions plus a 120g toothpaste — roughly a 3–4 week full routine.
Can I use this instead of my regular toothpaste?
Yes — it's designed to replace your daily toothpaste, not sit alongside it.
What are probiotics doing in a toothpaste?
They help support a healthier balance in your mouth while the formula works on stains — so you're not just whitening, you're supporting overall oral health too.